The role involves leading the development and execution of full-funnel marketing programs to drive demand within Mid-Market, Enterprise, and Strategic segments in the UK
Job Summary
The role involves leading the development and execution of full-funnel marketing programs to drive demand within Mid-Market, Enterprise, and Strategic segments in the UK.
Candidates will collaborate closely with regional sales teams, product marketing, and account-based marketing to deliver a cohesive marketing approach.
Atlassian offers a wide range of perks including health and wellbeing resources, paid volunteer days, and support for local community engagement.
Matching Summary
The role involves leading the development and execution of full-funnel marketing programs to drive demand within Mid-Market, Enterprise, and Strategic segments in the UK.
Skills & Requirements
Must-have
6-7 years B2B field marketing experience
Regional marketing strategy development
Sales funnel and pipeline management
Campaign performance measurement and reporting
Partner ecosystem engagement
Nice-to-have
Fluent in Salesforce and Marketo
Experience with global scaled demand gen
Strong problem-solving skills
Ability to work across diverse teams
Passion for data-driven decision making
Key Requirements
6-7 years of B2B field marketing experience
In-depth experience with marketing and sales funnels
Hands-on experience with marketing automation and CRM