Vice President - Media Sciences Business Analysis

Citi Handlowy

Gurgaon, Haryana, India
Not specified (assumed to be office-based due to the leadership nature of the role).
Marketing analytics management
Event roi analytics
Social and web analytics
Citi Handlowy is seeking a Vice President for their Media Sciences Business Analysis team in Gurgaon, India. The role focuses on optimizing client interactions through data-driven marketing analytics, event ROI analysis, and social media engagement strategies

Job Summary

  • Media Sciences team is responsible for optimizing client interactions and spend through improved attribution, generating audience insights, measuring and tracking contribution of different channels and acquisition campaigns, experimenting with marketing strategies, and developing dashboards for senior leadership.
  • This role entails managing marketing partners, assessing marketing impact, optimizing campaign returns, analyzing event ROI, and understanding client engagement across digital platforms.
  • The position requires translating data into consumer behavioral insights to drive targeting and segmentation strategies and communicating findings effectively to business partners and senior leaders.

Matching Summary

Match Score: 85

Citi Handlowy is seeking a Vice President for their Media Sciences Business Analysis team in Gurgaon, India. The role focuses on optimizing client interactions through data-driven marketing analytics, event ROI analysis, and social media engagement strategies.

Skills & Requirements

Must-have

  • Marketing Analytics management
  • Event ROI Analytics
  • Social and Web Analytics
  • Dashboard development for leadership
  • Quantitative data analysis
  • Marketing campaign optimization

Nice-to-have

  • Cross-functional collaboration
  • Communication with senior leaders
  • Ad hoc analytical requests
  • Pricing and profitability analysis

Key Requirements

  • 10+ years of experience
  • Experience in Operations Research or Analytics Manager roles
  • Experience with quantitative analytics in financial services
  • Bachelor’s degree required; Master’s preferred

Work Rights

Not specified

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