Betway Group is seeking a CRM Executive to join their team in Düsseldorf, Germany, focusing on customer retention strategies in the online gaming industry. The ideal candidate will possess strong communication, analytical, and project management skills, with fluency in both English and German
Job Summary
The CRM Executive is responsible for executing the CRM strategy to improve customer retention and value, expanding CRM offerings in Germany, Austria, and Luxembourg.
Key responsibilities include managing automated lifecycle flows, optimizing campaigns, owning loyalty programs, executing seasonal campaigns, and managing communication tools.
The role requires strong communication, project management, analytical skills, and fluency in English and German, with desirable experience in the online gaming or sports betting industry.
Matching Summary
Match Score: 85
Betway Group is seeking a CRM Executive to join their team in Düsseldorf, Germany, focusing on customer retention strategies in the online gaming industry. The ideal candidate will possess strong communication, analytical, and project management skills, with fluency in both English and German.
Skills & Requirements
Must-have
Execute CRM strategy
Improve customer retention
Manage lifecycle campaigns
Fluency in English and German
Strong numerical and analytical skills
Passion for CRM and data insights
Nice-to-have
Knowledge of sports betting markets
Experience in online gaming
Familiarity with gambling regulations
Experience with Salesforce Marketing Cloud
Key Requirements
Fluency in English and German (both verbal and written)
Experience working collaboratively in cross-functional teams
Ability to adapt quickly to changing environments and priorities