Not specified (assumed hybrid or onsite based on industry standards).
3-7 years channel marketing experience
Pharma or fmcg industry background
Otc brand category management
Haleon is seeking a Category Trade Marketing Manager to enhance their brand management and channel strategies, particularly in healthcare and FMCG sectors. The ideal candidate will possess expertise in channel marketing, sales management, and a strong understanding of the Chinese market
Job Summary
The role focuses on strengthening the Contac brand's channel management and RTM strategy based on deep shopper insights.
Responsibilities include designing offline and O2O channel strategies for key SKUs to drive sales, share, and profit.
Candidates must bridge the brand and sales teams to enhance cross-departmental collaboration and monitor market dynamics.
Matching Summary
Match Score: 85
Haleon is seeking a Category Trade Marketing Manager to enhance their brand management and channel strategies, particularly in healthcare and FMCG sectors. The ideal candidate will possess expertise in channel marketing, sales management, and a strong understanding of the Chinese market.
Skills & Requirements
Must-have
3-7 years channel marketing experience
Pharma or FMCG industry background
OTC brand category management
Offline and O2O channel strategy
Retail sector operations knowledge
Nice-to-have
Sales team management experience
Strategic thinking and analysis
Cross-departmental collaboration skills
Problem solving in complex situations
Formal presentation skills
Key Requirements
University degree in Marketing or Business Administration
3-7 years hands-on Channel Marketing experience
Experience in Healthcare or FMCG industry
Knowledge of China market operation and regulations