Associate Brand Manager (advil), Us Expert Marketing

GSK Consumer Healthcare (Haleon)

Warren, NJ, US
Base: $115,765 - $144,706 usd annually; bonus: dis...
Hybrid
Bachelor's degree in business or marketing
2+ years cpg or pharmaceutical experience
Omnichannel activation and strategy development
This role involves shaping marketing strategy to strengthen Advil's leadership by increasing HCP trust and patient conversion through expert marketing

Job Summary

  • This role involves shaping marketing strategy to strengthen Advil's leadership by increasing HCP trust and patient conversion through expert marketing.
  • The position requires developing superior go-to-market activation plans across paid, owned, and earned channels while ensuring message accuracy and medical relevance.
  • Haleon offers a robust total reward package including competitive pay, a generous 401(k) plan, tuition reimbursement, and six months of paid parental leave.

Matching Summary

This role involves shaping marketing strategy to strengthen Advil's leadership by increasing HCP trust and patient conversion through expert marketing.

Salary

Base: $115,765 - $144,706 USD annually; Bonus: Discretionary bonus based on performance; Benefits: 401(k), tuition reimbursement, 6 months paid parental leave

Skills & Requirements

Must-have

  • Bachelor's degree in business or marketing
  • 2+ years CPG or pharmaceutical experience
  • Omnichannel activation and strategy development
  • Data analysis and performance optimization
  • Cross-functional stakeholder management

Nice-to-have

  • MBA preferred
  • Consumer and customer obsessed mindset
  • Knowledge of complex regulatory issues
  • First party data leveraging experience
  • Agile and adaptive growth mindset

Key Requirements

  • Bachelor's degree in business/marketing
  • 2+ years industry experience in CPG or pharma
  • Strong analytical ability for business decisions

Work Rights

Not specified

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