Consumer Programs Marketing Coordinator

American Electric Power (AEP)

Shreveport, LA, US
Base: $74,551.00 - $93,188.50; bonus/equity: not s...
On-site
Bachelor's degree in marketing or related field
Five years of marketing experience
Proficiency in ms office and web standards
American Electric Power (AEP) is seeking a Consumer Programs Marketing Coordinator in Shreveport, LA, to develop and implement marketing strategies for energy efficiency products. The ideal candidate should possess a bachelor's degree and five years of marketing experience, along with proficiency in MS Office and a basic understanding of web standards and graphic design

Job Summary

  • This position is responsible for developing marketing strategies and tactics to promote energy efficiency products to all operating company customers.
  • The role requires coordinating with third-party marketing firms and conducting market segmentation analysis to determine targeted customers.
  • AEP offers a competitive compensation package ranging from $74,551.00 to $93,188.50 along with comprehensive benefits.

Matching Summary

Match Score: 85

American Electric Power (AEP) is seeking a Consumer Programs Marketing Coordinator in Shreveport, LA, to develop and implement marketing strategies for energy efficiency products. The ideal candidate should possess a bachelor's degree and five years of marketing experience, along with proficiency in MS Office and a basic understanding of web standards and graphic design.

Salary

Base: $74,551.00 - $93,188.50; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package included

Skills & Requirements

Must-have

  • Bachelor's degree in marketing or related field
  • Five years of marketing experience
  • Proficiency in MS Office and web standards
  • Experience with print and social media
  • Knowledge of Google Analytics and measurement

Nice-to-have

  • Strong organizational and communication skills
  • Understanding of graphic design software
  • Ability to work collaboratively in a team
  • Experience with usability testing
  • Passion for customer-first mission

Key Requirements

  • Bachelor's degree required
  • 5 years marketing experience required
  • Intermediate MS Office proficiency required
  • On-site work in Shreveport, LA required

Work Rights

Not specified

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