This role serves as the single point of accountability for marketing data architecture, reporting, and insights within a Fortune Global 500 organization
Job Summary
This role serves as the single point of accountability for marketing data architecture, reporting, and insights within a Fortune Global 500 organization.
The Marketing Analytics Manager partners closely with Marketing, BIA, Data Science, and Revenue Operations to translate needs into scalable data solutions.
Success is measured by gains in marketing efficiency, optimized investment decisions, and enabled self-service insights across the organization.
Matching Summary
This role serves as the single point of accountability for marketing data architecture, reporting, and insights within a Fortune Global 500 organization.
Skills & Requirements
Must-have
Marketing data architecture ownership
CRM data experience for marketing activation
Dashboarding and measurement frameworks
Data hygiene and quality management
Audience segmentation and traits governance
Nice-to-have
Experience with Adobe Analytics or Google Analytics
Propensity modeling and predictive analytics
Data product owner background
Self-service reporting capabilities
Enterprise-scale environment experience
Key Requirements
Bachelor's degree in Marketing Analytics, Data Science, Information Systems, Business, or equivalent
Hands-on experience working with CRM data used for marketing measurement
Must be a U.S. Citizen or National, or authorized to work in the U.S.
Work Rights
Must be a U.S. Citizen, National, or authorized to work in the U.S.