Sr Manager, Field Marketing

McDonald's Canada

Ontario, Canada
Base: $111,999 - $159,998 py; bonus/equity: not sp...
On-site
Regional marketing strategy and activation
Translate national campaigns to regional
Performance management cadence
This role owns the regional marketing agenda across two diverse markets, setting strategy, leading cross-functional delivery, and ensuring programs are operationally executable and performance-driven

Job Summary

  • This role owns the regional marketing agenda across two diverse markets, setting strategy, leading cross-functional delivery, and ensuring programs are operationally executable and performance-driven.
  • You will be accountable for regional planning, prioritisation, and outcomes, including translating insights into action, shaping integrated plans with internal partners, and guiding agency teams to deliver best-in-class work.
  • You’ll serve as a senior advisor to Owner/Operators and regional leadership, balancing brand stewardship with local market needs and making clear recommendations that drive growth.

Matching Summary

This role owns the regional marketing agenda across two diverse markets, setting strategy, leading cross-functional delivery, and ensuring programs are operationally executable and performance-driven.

Salary

Base: $111,999 - $159,998 per year; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Regional marketing strategy and activation
  • Translate national campaigns to regional
  • Performance management cadence
  • Cross-functional alignment
  • Owner/Operator relationship management

Nice-to-have

  • Problem solvers, risk takers, innovators
  • Personal and professional growth
  • Balancing brand stewardship with local needs

Key Requirements

  • 8–10+ years of progressive marketing experience
  • Experience in QSR, retail or multi-unit environments
  • Proven experience leading marketing in a complex, matrixed organization
  • Managing agency partners and integrated marketing programs

Work Rights

Not specified

Tailored Resume

Cover Letter