Digital Marketing Manager

Brandeis University

Waltham, MA, US
Maximum budgeted compensation: $100k; bonus/equity...
Hybrid
5-8 years managing paid campaigns
Google ads and meta platform expertise
A/b testing and landing page optimization
This role involves leading the development and continuous improvement of paid digital campaigns to maximize ROI and conversions

Job Summary

  • This role involves leading the development and continuous improvement of paid digital campaigns to maximize ROI and conversions.
  • The position requires collaborating with internal teams including the Director of Marketing Technology and Measurement to shape Brandeis' digital strategy.
  • Candidates will manage external vendor relationships while ensuring all initiatives align with institutional goals and brand standards.

Matching Summary

This role involves leading the development and continuous improvement of paid digital campaigns to maximize ROI and conversions.

Salary

Maximum budgeted compensation: $100k; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 5-8 years managing paid campaigns
  • Google Ads and Meta platform expertise
  • A/B testing and landing page optimization
  • Google Analytics 4 proficiency
  • Vendor and agency partnership management

Nice-to-have

  • Knowledge of higher education landscape
  • Integration of AI and automation tools
  • Curiosity about emerging digital trends
  • Google Ads Certification

Key Requirements

  • Bachelor's degree in marketing or related field
  • 5-8 years hands-on experience with paid campaigns
  • Strong understanding of SEO fundamentals

Work Rights

Not specified

Tailored Resume

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