Digital Marketing Specialist

IG Group Holdings

Kraków, Poland
Starting from 11 000 pln; not specified; not speci...
3d onsite
Paid media strategy management
Lead generation initiatives
Digital performance optimization
We are seeking an analytical and performance-driven Digital Marketing Specialist to join our IG Prime marketing team, responsible for managing paid media strategy, lead generation, and digital performance across multiple channels

Job Summary

  • We are seeking an analytical and performance-driven Digital Marketing Specialist to join our IG Prime marketing team, responsible for managing paid media strategy, lead generation, and digital performance across multiple channels.
  • Key responsibilities include managing and optimizing paid media campaigns on LinkedIn, X (Twitter), Google DV360, executing PPC campaigns, designing email marketing campaigns, and monitoring digital marketing performance.
  • The company offers tailored development programs, mentoring, clear career progression, flexible working hours, hybrid working, performance-related bonus, private medical cover, and various social events.

Matching Summary

We are seeking an analytical and performance-driven Digital Marketing Specialist to join our IG Prime marketing team, responsible for managing paid media strategy, lead generation, and digital performance across multiple channels.

Salary

starting from 11 000 PLN; Not specified; Not specified

Skills & Requirements

Must-have

  • Paid media strategy management
  • Lead generation initiatives
  • Digital performance optimization
  • PPC campaign management
  • Email marketing campaign execution
  • Website content maintenance
  • A/B testing across channels

Nice-to-have

  • Analytical and performance-driven
  • Numbers-focused marketer
  • Thrives on optimising campaigns
  • Laser focused on increasing active clients
  • High autonomy
  • Thoughtful approach to ways of working

Key Requirements

  • 3-4 years digital marketing experience
  • B2B or financial services experience preferred
  • Proven paid social campaigns experience
  • Programmatic advertising platforms experience
  • Strong PPC campaign management skills
  • Proficiency with analytics tools
  • Email marketing platforms experience
  • Website editing using CMS platforms

Work Rights

Not specified

Tailored Resume

Cover Letter