Coordenador(a) – Estratégia De Marketing & Bot De Whatsapp
gMSA Chevrolet
São Caetano do Sul, SP, Brazil
**
Whatsapp business (meta) strategy
Lead generation via whatsapp
Digital marketing and performance media
**
The Coordenador(a) – Estratégia De Marketing & Bot De Whatsapp position at gMSA Chevrolet involves leading marketing strategies using WhatsApp to generate leads for vehicle sales and enhance customer engagement. The role requires a hybrid work arrangement, with a presence in the São Caetano do Sul office three times a week.
**
Job Summary
Lead the end-to-end WhatsApp Marketing strategy as the primary channel for lead generation for new vehicle sales.
Orchestrate a unique and integrated experience across Marketing, OnStar, After-Sales, and Customer Care on a single WhatsApp number.
Define and track top-of-funnel KPIs and A/B tests, translating results into insights and reports for local and global leadership.
Matching Summary
Match Score: 75
**
The Coordenador(a) – Estratégia De Marketing & Bot De Whatsapp position at gMSA Chevrolet involves leading marketing strategies using WhatsApp to generate leads for vehicle sales and enhance customer engagement. The role requires a hybrid work arrangement, with a presence in the São Caetano do Sul office three times a week.
**
Skills & Requirements
Must-have
WhatsApp Business (Meta) strategy
Lead generation via WhatsApp
Digital marketing and performance media
CRM and digital products
Agency and technology partner management
Performance media (Click to WhatsApp)
Nice-to-have
Strategic thinking with hands-on approach
Excellent stakeholder management
Clear communication and focus on innovation
Key Requirements
Graduation in Marketing, Administration, Engineering, Communication, or related fields
Fluent Portuguese, Advanced English
Experience with lead generation funnels
Experience with Salesforce and Meta/WhatsApp Business ecosystem is desirable