Brand Design Principal

3M

Maplewood, MN, US
Base: $164,612 - $201,193; bonus/equity: variable ...
7+ years brand design experience
Global brand strategy development
Visual identity system governance
The Brand Design Principal sets mid-term to long-term brand design strategy and governs visual identity across global markets

Job Summary

  • The Brand Design Principal sets mid-term to long-term brand design strategy and governs visual identity across global markets.
  • This role integrates consumer insight, business strategy, and craft to build brand value and deliver differentiated experiences worldwide.
  • 3M offers competitive pay ranging from $164,612 to $201,193 plus a comprehensive benefits package including medical, dental, vision, and retirement plans.

Matching Summary

The Brand Design Principal sets mid-term to long-term brand design strategy and governs visual identity across global markets.

Salary

Base: $164,612 - $201,193; Bonus/Equity: Variable incentive pay eligible; Benefits: Medical, Dental, Vision, HSA, FSA, Disability, Life Insurance, Retirement

Skills & Requirements

Must-have

  • 7+ years brand design experience
  • Global brand strategy development
  • Visual identity system governance
  • Budget ownership and PO management
  • Multi-touchpoint design execution

Nice-to-have

  • Ethnographic research translation
  • Agency partnership management
  • SAP/Ariba familiarity
  • CPG or durable goods background
  • Thought leadership in trends

Key Requirements

  • Bachelor's degree required
  • 7 years professional experience minimum
  • Must be legally authorized to work without sponsorship
  • US person status compliance for export control laws

Work Rights

Must be legally authorized to work without sponsorship

Tailored Resume

Cover Letter