Associate Director Digital Marketing Customer Engagement Planning & Measurement

vetshired.us

Upper Gwynedd, PA, US
Base: $142,400.00 - $224,100.00; bonus/equity: eli...
Hybrid
Omnichannel media strategies
Consumer insights
Go-to-market strategy
Lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers

Job Summary

  • Lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers.
  • Define non-personal promotion for consumer omnichannel media strategies across all channels, including TV, and improve the ability to engage consumers in a timely and relevant way.
  • Leverage business strategy, brand segmentation, and consumer insights to develop omnichannel go-to-market strategies and longitudinal engagement plans, identifying activation opportunities and ensuring a positive consumer experience.

Matching Summary

Lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: eligible for annual bonus and long-term incentive; Benefits: comprehensive package including medical, dental, vision, 401(k), paid holidays, vacation, sick days

Skills & Requirements

Must-have

  • Omnichannel media strategies
  • Consumer insights
  • Go-to-market strategy
  • Digital marketing execution
  • Data-driven insights
  • Campaign performance reporting

Nice-to-have

  • Innovative mindset
  • Adaptive to change
  • Agile team methodology
  • Experimentation and risk taking

Key Requirements

  • Minimum of seven (7) years of strategic marketing and campaign design experience
  • Emphasis on Consumer digital strategy/execution (inclusive of TV experience)
  • BA/BS degree

Work Rights

Not specified

Tailored Resume

Cover Letter