Influencer Marketing Lead

Dentsu

Cudinamarca, Colombia
Influencer marketing strategy execution
Campaign management and reporting
Creatoriq hypeauditor metricool tools
The primary purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers while ensuring measurable results

Job Summary

  • The primary purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers while ensuring measurable results.
  • Candidates will be responsible for defining campaign control criteria, creating look books, and presenting confidently to clients and internal teams.
  • The position requires establishing KPIs, associating with stakeholders to create coherent reports, and packaging campaign results into clear case studies.

Matching Summary

The primary purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers while ensuring measurable results.

Skills & Requirements

Must-have

  • Influencer marketing strategy execution
  • Campaign management and reporting
  • CreatorIQ HypeAuditor Metricool tools
  • Budget negotiation and management
  • KPI definition and ROI analysis

Nice-to-have

  • Proactive relationship building with providers
  • Creative problem solving skills
  • Confident internal presentation abilities
  • Strategic thinking for brand launches

Key Requirements

  • 4-5 years experience in digital marketing
  • Degree in Marketing Advertising or Communications
  • Proficiency in influencer selection and negotiation

Work Rights

Not specified

Tailored Resume

Cover Letter