Assistant Director Of Digital Communications & Marketing Automation

University of Arkansas

Fayetteville, AR, US
Base: $70,000 - $80,000; bonus/equity: not specifi...
Salesforce marketing cloud experience
Email campaign deployment
Journey builder workflow design
The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division

Job Summary

  • The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.
  • Responsibilities include building automated workflows in Salesforce Marketing Cloud, managing audience segmentation, and ensuring strict compliance with email standards.
  • The position offers a competitive salary range of $70,000 to $80,000 along with comprehensive benefits including health insurance and retirement contributions.

Matching Summary

The role serves as the operational lead for email marketing, donor journeys, and digital communications systems within the University Advancement division.

Salary

Base: $70,000 - $80,000; Bonus/Equity: Not specified; Benefits: Health, dental, life, disability, tuition waivers, retirement contributions

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud experience
  • Email campaign deployment
  • Journey Builder workflow design
  • Audience segmentation and data extensions
  • Email deliverability and compliance standards

Nice-to-have

  • Higher education advancement experience
  • Workflow management tools like Smartsheet
  • User training and enablement skills
  • A/B testing and dynamic content expertise
  • Strong organizational and attention to detail

Key Requirements

  • Bachelor's degree in marketing or related field
  • 1+ year experience with Salesforce Marketing Cloud
  • 1+ year experience with audience segmentation
  • Proof of legal authority to work in the US

Work Rights

Must have proof of legal authority to work in the United States

Tailored Resume

Cover Letter