Brand Manager

YETI

5+ years experience in consumer goods
Fluent written and spoken japanese
Product launch and event activation planning
This role strengthens YETI's brand and product relevance in Japan while supporting marketing alignment across Southeast Asia distributor markets

Job Summary

  • This role strengthens YETI's brand and product relevance in Japan while supporting marketing alignment across Southeast Asia distributor markets.
  • The successful candidate will identify consumer insights, develop positioning angles, and execute go-to-market initiatives for new product launches and seasonal campaigns.
  • YETI offers a collaborative environment where employees can create meaningful work alongside innovative team members dedicated to the mission of keeping the wild wild.

Matching Summary

This role strengthens YETI's brand and product relevance in Japan while supporting marketing alignment across Southeast Asia distributor markets.

Skills & Requirements

Must-have

  • 5+ years experience in consumer goods
  • Fluent written and spoken Japanese
  • Product launch and event activation planning
  • Distributor market management experience
  • Cross-functional collaboration with agencies

Nice-to-have

  • Experience with Southeast Asia markets
  • Start-up mentality and roll up sleeves attitude
  • Passion for outdoor lifestyle mission
  • Ability to prioritize field travel

Key Requirements

  • Minimum 5 years relevant experience
  • Fluency in Japanese and English
  • Experience with premium lifestyle brands

Work Rights

Not specified

Tailored Resume

Cover Letter