Smm/ad-cvrm Mkt-上海

AstraZeneca

Shanghai, China
Develop brand strategy and marketing plans
Evaluate market research and analyze promotions
Ensure successful positioning with dtc and managed markets
Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions

Job Summary

  • Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.
  • Works closely with direct-to-consumer and managed markets teams to ensure successful positioning.
  • AstraZeneca embraces diversity and equality of opportunity.

Matching Summary

Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.

Skills & Requirements

Must-have

  • Develop brand strategy and marketing plans
  • Evaluate market research and analyze promotions
  • Ensure successful positioning with DTC and managed markets
  • Identify opportunities and issues with sales leaders
  • Develop training for field personnel

Nice-to-have

  • Embraces diversity and equality
  • Inclusive and diverse team
  • Harnessing industry-leading skills

Key Requirements

  • Bachelor’s Degree
  • Marketing and/or promotions experience
  • Experience developing and executing strategy
  • Experience managing complex projects
  • Understanding of pharmaceutical product development
  • Understanding of US Healthcare environment

Work Rights

Not specified

Tailored Resume

Cover Letter