Vice President - Marketing Analytics & Performance

Newrez

Marketing measurement framework
Performance analysis
Test and learn methodologies
This role is responsible for developing the marketing measurement framework, providing key insights to inform model development and optimization, conducting performance analysis, creating robust test framework and delivering insights that optimize acquisition, conversion, and ROI

Job Summary

  • This role is responsible for developing the marketing measurement framework, providing key insights to inform model development and optimization, conducting performance analysis, creating robust test framework and delivering insights that optimize acquisition, conversion, and ROI.
  • Build and lead a high-performing team to ensure best-in-class customer and prospect segmentation, targeting, and testing.
  • We offer benefits, programs, and perks that support you in every aspect of your life.

Matching Summary

This role is responsible for developing the marketing measurement framework, providing key insights to inform model development and optimization, conducting performance analysis, creating robust test framework and delivering insights that optimize acquisition, conversion, and ROI.

Skills & Requirements

Must-have

  • marketing measurement framework
  • performance analysis
  • test and learn methodologies
  • SQL, Python/R proficiency
  • statistical modeling expertise
  • data visualization

Nice-to-have

  • high learning agility
  • thrive in fast-paced environment
  • consultative and collaborative work style
  • professional maturity and integrity

Key Requirements

  • 12+ years marketing analytics experience
  • 3-5 years leadership experience
  • Bachelor's degree in Marketing/Business Analytics, Data Science, Economics, or related field
  • Advanced degree preferred

Work Rights

Not specified

Tailored Resume

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