Ad/smm-hema -上海

AstraZeneca

Shanghai, , China
Portfolio strategy development
Marketing mix management
Product launch planning
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength while managing marketing mix and clinical support programs

Job Summary

  • Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength while managing marketing mix and clinical support programs.
  • Lead the cross functional Brand Team to align brand strategy with company priorities and maintain close collaboration with sales management.
  • Manage budgets, maximize promotional impact, build talent within the team, and maintain relationships with key opinion leaders.

Matching Summary

Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength while managing marketing mix and clinical support programs.

Skills & Requirements

Must-have

  • Portfolio strategy development
  • Marketing mix management
  • Product launch planning
  • Cross functional team leadership
  • Budget management
  • Performance management
  • KOL relationship development

Nice-to-have

  • Clinical support program development
  • Global network building
  • Training strategy development
  • Market intelligence collaboration
  • Talent coaching and feedback
  • Symposia planning
  • Promotional cost optimization

Key Requirements

  • Experience in portfolio strategy planning
  • Proven leadership of cross functional teams
  • Marketing budget management experience
  • Talent recruitment and performance management
  • Experience working with KOLs
  • Not specified

Work Rights

Not specified

Tailored Resume

Cover Letter