Customer Planning & Activation Manager ( Trade Marketing Manager) - On Trade

Diageo

Paris, France
Customer planning & activation
On trade chr strategy
Brand visibility and prescription
As Customer Planning & Activation Manager, you will define and drive the activation strategy for Diageo's spirits portfolio in the CHR channel in France, aiming to accelerate distribution, brand visibility, and broad-scale prescription

Job Summary

  • As Customer Planning & Activation Manager, you will define and drive the activation strategy for Diageo's spirits portfolio in the CHR channel in France, aiming to accelerate distribution, brand visibility, and broad-scale prescription.
  • You will be responsible for structuring large-scale activation plans, integrating point-of-sale visibility, assortment, innovations, consumer activations, and tasting experiences, while developing standardized activation tools for the sales force.
  • The role involves managing a team of 2 Customer Planning & Activation Executives, fostering their development and ensuring excellence in execution through daily collaboration with commercial, marketing, and advocacy teams.

Matching Summary

As Customer Planning & Activation Manager, you will define and drive the activation strategy for Diageo's spirits portfolio in the CHR channel in France, aiming to accelerate distribution, brand visibility, and broad-scale prescription.

Skills & Requirements

Must-have

  • Customer Planning & Activation
  • On Trade CHR strategy
  • Brand visibility and prescription
  • Sales force enablement tools
  • Performance and P&L management
  • Budget allocation and ROI optimization

Nice-to-have

  • Inspiring leadership style
  • Cross-functional collaboration
  • Inclusive and diverse culture
  • Agile and autonomous work

Key Requirements

  • Minimum 5 years experience
  • Trade marketing, activation, or client marketing
  • CHR/beverages/FMCG experience
  • Financial acumen (P&L, investments, profitability)
  • Team management experience
  • Fluent French and professional English

Work Rights

Not specified

Tailored Resume

Cover Letter