Senior Brand & Trade Marketing Specialist Tlp Sweden And Finland (m/f/d)

CYBEX GmbH

Helsinki, Finland
On-site
Brand and business strategy execution
Trade marketing and channel activation
Marketing collateral development and performance
Lead the localization and execution of the global brand and business strategy, ensuring full alignment across all marketing disciplines with a strategic emphasis on trade marketing, channel activation, and integrated communications

Job Summary

  • Lead the localization and execution of the global brand and business strategy, ensuring full alignment across all marketing disciplines with a strategic emphasis on trade marketing, channel activation, and integrated communications.
  • Own and safeguard the brand experience across all market touchpoints, overseeing the development, approval, and performance of marketing collateral, campaigns, and activities for retail partners while ensuring consistent and premium brand messaging.
  • Serve as the senior marketing counterpart for the local sales organization, acting as the key strategic interface for major retail partners.

Matching Summary

Lead the localization and execution of the global brand and business strategy, ensuring full alignment across all marketing disciplines with a strategic emphasis on trade marketing, channel activation, and integrated communications.

Skills & Requirements

Must-have

  • Brand and business strategy execution
  • Trade marketing and channel activation
  • Marketing collateral development and performance
  • Retail partner marketing solutions
  • POS excellence and e-retail guidelines
  • Data-driven media strategies
  • PR and influencer activation

Nice-to-have

  • Ambitious talent for success story
  • Elevate brand personality and storytelling
  • International environment development
  • Inclusive working environment
  • Values-driven company culture

Key Requirements

  • University studies of Business Administration, preferably MBA
  • Extensive marketing know-how, strong focus on Trade marketing
  • Knowledge of marketing operating standards and processes
  • Understanding of Sales and retail environment
  • Fluent in Swedish, Finnish, and English

Work Rights

Not specified

Tailored Resume

Cover Letter