Partner ecosystem or technology marketplace expertise
Proven pipeline and revenue impact delivery
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategies for its Marketplace, enhancing customer engagement and adoption of partner solutions. The role involves collaboration across various teams to optimize marketing funnels and increase pipeline impact through targeted campaigns.
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Job Summary
This role sits within Partner Marketing and drives growth through Workday's partner ecosystem by connecting customers with partner-built applications.
You will own the marketing strategy to increase customer discovery of Marketplace solutions, generate qualified leads, and influence ACV in deals.
Workday offers a flexible work approach requiring at least half of your time each quarter in the office or field with customers and partners.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategies for its Marketplace, enhancing customer engagement and adoption of partner solutions. The role involves collaboration across various teams to optimize marketing funnels and increase pipeline impact through targeted campaigns.
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Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or technology marketplace expertise
Proven pipeline and revenue impact delivery
Strong analytical skills with performance data
Nice-to-have
Experience with cloud ecosystem co-marketing programs
Integrated campaign execution across digital channels
Hands-on experimentation and conversion optimization
Ability to translate technical solutions into value propositions
Key Requirements
8+ years of B2B SaaS marketing experience
Experience working with partner ecosystems or marketplaces
Strong analytical skills for marketing and sales data