The CRM Specialist will be responsible for designing, executing, and optimizing CRM strategies to strengthen brand-audience relationships through intelligent data use, automation, and personalization
Job Summary
The CRM Specialist will be responsible for designing, executing, and optimizing CRM strategies to strengthen brand-audience relationships through intelligent data use, automation, and personalization.
Key responsibilities include managing multichannel communication campaigns, segmenting databases, analyzing performance metrics, and administering CRM/marketing automation platforms.
The role requires a professional with experience in CRM, relational marketing, or marketing automation, ideally within an agency setting, and a strong understanding of data analysis and customer experience strategies.
Matching Summary
The CRM Specialist will be responsible for designing, executing, and optimizing CRM strategies to strengthen brand-audience relationships through intelligent data use, automation, and personalization.
Skills & Requirements
Must-have
CRM strategy design and execution
Multichannel communication campaign management
Database segmentation and audience profiling
CRM and marketing automation platform administration
Data analysis and performance metrics reporting
Customer data privacy compliance
Nice-to-have
Building long-term client relationships
Collaborating with internal and external teams
Understanding diverse industry marketing nuances
Applying current marketing trends
Developing strategic transformation plans
Key Requirements
3 years of experience in CRM, relational marketing, or marketing automation
Experience working with multiple brands or industries
Basic knowledge of SQL, data analysis, or dashboards
Experience in loyalty strategies and customer experience