Commercial Activation Lead

Abbott

Maidenhead, United Kingdom
Hybrid (25% travel required)
Execution of brand strategy
Cross-functional coordination
Sales and marketing alignment
Abbott is seeking a Commercial Activation Lead for its Rapid Diagnostics division in Maidenhead, UK, to enhance customer engagement and execute commercial strategies across the UK and Ireland. The role involves collaboration across various teams to maximize sales performance and requires a degree, marketing experience, and strong analytical skills

Job Summary

  • Join Abbott Rapid Diagnostics – Infectious Disease business, a world leader in point-of-care testing, and play a pivotal role in strengthening customer engagement across the UK & Ireland.
  • You will lead the end-to-end translation of brand, access and account strategies into locally relevant activation plans, ensuring flawless cross-functional execution across Sales, Marketing, Medical and Market Access.
  • Abbott offers a competitive range of benefits including excellent salaries, defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.

Matching Summary

Match Score: 85

Abbott is seeking a Commercial Activation Lead for its Rapid Diagnostics division in Maidenhead, UK, to enhance customer engagement and execute commercial strategies across the UK and Ireland. The role involves collaboration across various teams to maximize sales performance and requires a degree, marketing experience, and strong analytical skills.

Skills & Requirements

Must-have

  • Execution of brand strategy
  • Cross-functional coordination
  • Sales and marketing alignment
  • Project management and planning
  • Compliance documentation management
  • Event planning and vendor management
  • Use of digital engagement tools

Nice-to-have

  • Strong analytical and data management skills
  • Creative and resilient mindset
  • Proactive and results-focused attitude
  • Team player with influencing skills
  • Experience with Veeva PromoMats
  • Ability to respond to changing environments

Key Requirements

  • Educated to degree level
  • Some marketing experience
  • Good understanding of healthcare landscape
  • Veeva PromoMats experience ideal
  • Excellent communication skills

Work Rights

Not specified

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