Proficiency in google ads and meta business manager
Experience with ott/ctv and programmatic platforms
This role supports the scaling of KXAN's digital arm by partnering with Account Executives to develop go-to-market strategies for local and national brands
Job Summary
This role supports the scaling of KXAN's digital arm by partnering with Account Executives to develop go-to-market strategies for local and national brands.
The successful candidate will execute full-funnel campaigns across diverse channels including OTT, Programmatic, Paid Social, and Search while providing data-driven optimization insights.
Join a fast-paced team that combines modern digital performance marketing with the reach and credibility of one of Austin's most recognized media brands.
Matching Summary
This role supports the scaling of KXAN's digital arm by partnering with Account Executives to develop go-to-market strategies for local and national brands.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
2-4 years digital media strategy experience
Proficiency in Google Ads and Meta Business Manager
Experience with OTT/CTV and programmatic platforms
Strong analytical skills for campaign reporting
Ability to manage multiple campaigns under deadline
Nice-to-have
Highly proficient with GA4 and GTM tools
Experience with multi-vendor DSP ordering
Background in sponsorship-style integrated campaigns
Adaptability to changing platform algorithms
Curiosity and proactive problem-solving attitude
Key Requirements
2–4 years of experience in digital media or campaign management
Working knowledge of the digital ecosystem including OTT and paid search
Proficiency with Google Analytics and related ad platforms