Senior Analyst, Marketing Analytics

Remote

Remote
Base: $52,600 - $147,950 usd; bonus/equity: not sp...
Fully remote
B2b saas marketing analytics
Multi-touch attribution modeling
Top-of-the-funnel (tofu) streams
Remote is seeking a Senior Analyst in Marketing Analytics to lead strategic initiatives within their Revenue Operations team. The ideal candidate should have extensive experience in marketing analytics, particularly in B2B SaaS environments, and a strong grasp of attribution modeling

Job Summary

  • As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy beyond simple reporting.
  • You will take the lead on high-impact projects, including perfecting attribution logic and quantifying brand awareness impact to dictate investment decisions.
  • The role involves building robust reporting for Share of Voice, organic reach, and brand sentiment, alongside developing projected Lifetime Value (LTV) models to guide acquisition and retention strategies.

Matching Summary

Match Score: 85

Remote is seeking a Senior Analyst in Marketing Analytics to lead strategic initiatives within their Revenue Operations team. The ideal candidate should have extensive experience in marketing analytics, particularly in B2B SaaS environments, and a strong grasp of attribution modeling.

Salary

Base: $52,600 - $147,950 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • B2B SaaS marketing analytics
  • Multi-touch attribution modeling
  • Top-of-the-Funnel (TOFU) streams
  • Share of Voice (SoV) reporting
  • Snowflake, Dbt, BI tools
  • CRM and automation systems
  • Strategic communication skills

Nice-to-have

  • Experience working remotely
  • Automation and AI capabilities
  • Brand health and sentiment analysis
  • Predictive modeling for LTV

Key Requirements

  • Extensive professional experience in marketing analytics
  • Proven track record in attribution modeling
  • Deep understanding of non-paid focus areas
  • Experienced in technical stack from Snowflake to Dbt and BI tools
  • Experience navigating CRM and automation systems
  • Professional fluency in English

Work Rights

Not specified

Tailored Resume

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