Director Global E-commerce Loyalty & Crm

Puma

Onsite
10+ years loyalty strategy experience
Global retail or ecommerce background
Cltv modeling and unit economics expertise
Puma is seeking a Director of Global E-commerce Loyalty & CRM who will lead the strategy for loyalty, membership, and CRM initiatives to enhance customer value and drive commercial growth. The ideal candidate will have extensive experience in loyalty program management within global retail or e-commerce sectors, and will be responsible for aligning diverse teams to execute a high-performing membership model

Job Summary

  • This role defines and leads the global strategy for the loyalty, membership, and CRM ecosystem to drive customer lifetime value.
  • The successful candidate will oversee the end-to-end design of the loyalty program including tiering, benefits, and member lifecycle orchestration.
  • You will build a high-performing global team while owning the business case for CLTV uplift, retention impact, and ROI.

Matching Summary

Match Score: 85

Puma is seeking a Director of Global E-commerce Loyalty & CRM who will lead the strategy for loyalty, membership, and CRM initiatives to enhance customer value and drive commercial growth. The ideal candidate will have extensive experience in loyalty program management within global retail or e-commerce sectors, and will be responsible for aligning diverse teams to execute a high-performing membership model.

Skills & Requirements

Must-have

  • 10+ years loyalty strategy experience
  • Global retail or eCommerce background
  • CLTV modeling and unit economics expertise
  • Cross-functional team leadership skills
  • CRM platform architecture knowledge

Nice-to-have

  • Fashion or sportstyle industry experience
  • Zero to one program scaling track record
  • Data-driven decision making capability
  • Innovation and partnership development
  • Matrix organization navigation skills

Key Requirements

  • 10+ years defining and leading loyalty strategies
  • Experience in global retail and eCommerce environments
  • Proven track record of scaling programs from zero to one

Work Rights

Not specified

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