Senior Manager, Media, Bg

Coca-Cola HBC AG

Sofia, Bulgaria
**
5-8 years media planning experience
Bulgarian media landscape knowledge
Full funnel connections expertise
** Coca-Cola HBC AG is seeking a Senior Manager for Media & Connections in Bulgaria, responsible for localizing and implementing media strategies tailored to the Bulgarian market. The role requires expertise in media planning, buying, and performance analytics, along with strong collaboration skills across various teams and agencies. **

Job Summary

  • This role is responsible for localizing and implementing centrally developed media plans to maximize impact on Bulgarian consumers.
  • The Senior Manager acts as the country's media specialist, collaborating with brand teams, agencies, and the system partner to optimize limited resources.
  • Candidates will lead measurement and optimization efforts using MMM, brand lift data, and platform insights to drive future planning.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Senior Manager for Media & Connections in Bulgaria, responsible for localizing and implementing media strategies tailored to the Bulgarian market. The role requires expertise in media planning, buying, and performance analytics, along with strong collaboration skills across various teams and agencies. **

Skills & Requirements

Must-have

  • 5-8 years media planning experience
  • Bulgarian media landscape knowledge
  • Full funnel connections expertise
  • Agency management and negotiation
  • Performance analytics and MMM

Nice-to-have

  • Fluency in additional languages
  • Experience with retail media networks
  • Cross-functional collaboration skills
  • Agile team environment adaptability

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 5-8 years of experience in media planning or buying
  • Strong analytical skills for interpreting media KPIs

Work Rights

Not specified

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