Comms Planning Director

Critical Mass Group

Calgary, Canada
On-site
Develop communication plans
Audience insights and reality
Paid, owned, and earned ecosystem
The Comms Planning Director partners across disciplines to create communication plans that translate marketing objectives into actionable go-to-market strategies grounded in audience understanding and business goals

Job Summary

  • The Comms Planning Director partners across disciplines to create communication plans that translate marketing objectives into actionable go-to-market strategies grounded in audience understanding and business goals.
  • You will develop comms plans that connect marketing needs & business objectives into actionable communication solutions across the paid, owned and earned ecosystem.
  • Critical Mass offers global maternity and parental leave, competitive benefits packages, vacation, compassionate leave, wellness days, and flex days.

Matching Summary

The Comms Planning Director partners across disciplines to create communication plans that translate marketing objectives into actionable go-to-market strategies grounded in audience understanding and business goals.

Skills & Requirements

Must-have

  • develop communication plans
  • audience insights and reality
  • paid, owned, and earned ecosystem
  • translate creative idea into comms idea
  • strategic story acts over time
  • customer-centric connection plans

Nice-to-have

  • chameleon: strategy, media, creative
  • consumer first mindset
  • modern marketing mindset
  • ability to find new solutions
  • work in fast paced projects

Key Requirements

  • Minimum 8 years experience
  • Bachelor’s degree in Communications, Advertising, Media
  • Deep experience integrated client-facing teams
  • Ability to make operational and investment recommendations

Work Rights

Not specified

Tailored Resume

Cover Letter