The role involves leading messaging and campaigns for the Gas business while balancing brand development with targeted Account-Based Marketing
Job Summary
The role involves leading messaging and campaigns for the Gas business while balancing brand development with targeted Account-Based Marketing.
Candidates will be responsible for managing digital presence, optimizing SEO and emerging Generative Engine Optimization strategies across the website.
Xylem offers an inclusive environment with paid volunteer programs and Employee Resource Groups to support employee well-being.
Matching Summary
The role involves leading messaging and campaigns for the Gas business while balancing brand development with targeted Account-Based Marketing.
Skills & Requirements
Must-have
5 plus years B2B marketing experience
Integrated marketing campaign execution
Account-Based Marketing ABM strategy
Marketing automation Marketo Salesforce
SEO and Generative Engine Optimization GEO
Nice-to-have
Experience with industry events and PR
Collaborative approach in matrixed organization
Ability to translate data into action
Strong project management skills
Key Requirements
5 plus years of B2B marketing experience
Proven success with integrated marketing campaigns