Sr. Marketing Manager, H&rd, Beijing/shanghai

Lizishui

Shanghai, China
Develop and implement advertising campaigns
Conduct market research
Manage product planning and p&l
Develop and implement advertising and promotional campaigns, conduct market research to identify and predict consumer trends, and manage product planning, development, and P&L activities

Job Summary

  • Develop and implement advertising and promotional campaigns, conduct market research to identify and predict consumer trends, and manage product planning, development, and P&L activities.
  • Oversee a medium-sized team of managers, supervisors, and professionals, engage with internal and external stakeholders, and present findings at meetings.
  • Fully capable of leading public relations efforts, advising others, and applying expertise in complex scenarios, while managing marketing budgets effectively and optimizing expenditures.

Matching Summary

Develop and implement advertising and promotional campaigns, conduct market research to identify and predict consumer trends, and manage product planning, development, and P&L activities.

Skills & Requirements

Must-have

  • Develop and implement advertising campaigns
  • Conduct market research
  • Manage product planning and P&L
  • Create and distribute promotional materials
  • Lead public relations efforts
  • Manage marketing budgets effectively
  • Execute branding strategies
  • Advanced Search Engine Optimization strategies
  • Lead generation tasks independently
  • Email marketing campaigns execution
  • Complex market research studies
  • Utilize Google Analytics
  • Graphic design projects management
  • Marketing automation platforms operation
  • Craft well-structured content
  • Create and deliver impactful presentations

Nice-to-have

  • Advise others in complex scenarios
  • Optimize expenditures
  • Provide guidance in complex campaigns
  • Mentor others in branding
  • Advise on future trends
  • Anticipate future needs
  • Make strategic recommendations
  • Provide strategic insights
  • Improve processes
  • Develop presentation skills in others

Key Requirements

  • Fully capable of leading public relations efforts
  • Manages marketing budgets effectively
  • Independently executes branding strategies
  • Applies advanced Search Engine Optimization strategies
  • Performs lead generation tasks independently
  • Executes email marketing campaigns independently
  • Leads complex market research studies
  • Utilizes Google Analytics to analyze data
  • Manages and executes complex graphic design projects
  • Operates marketing automation platforms
  • Crafts well-structured content for various scenarios
  • Creates and delivers impactful presentations

Work Rights

Not specified

Tailored Resume

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