Senior Crm Executive

Blue Light Card Ltd

London, United Kingdom
On-site
Crm platform experience (braze, iterable, klaviyo)
B2c crm, retention, or lifecycle marketing
Build, execute, and optimize crm campaigns
Blue Light Card's mission is to make heroes happy by creating amazing experiences, delivering unrivalled discounts, innovative products, and world-class service

Job Summary

  • Blue Light Card's mission is to make heroes happy by creating amazing experiences, delivering unrivalled discounts, innovative products, and world-class service.
  • The Senior CRM Executive will be responsible for building, executing, and optimising campaigns across email, push, and in-app channels to keep members engaged and loyal.
  • The company offers hybrid working, flexible hours, a company bonus scheme, generous BUPA medical insurance, and a strong learning and development culture.

Matching Summary

Blue Light Card's mission is to make heroes happy by creating amazing experiences, delivering unrivalled discounts, innovative products, and world-class service.

Skills & Requirements

Must-have

  • CRM platform experience (Braze, Iterable, Klaviyo)
  • B2C CRM, retention, or lifecycle marketing
  • Build, execute, and optimize CRM campaigns
  • A/B testing and data-backed iteration
  • Cross-functional collaboration
  • Personalised go-to-market communications

Nice-to-have

  • Test-and-learn approach
  • Interpret data into actionable insights
  • HTML, Liquid, or scripting familiarity
  • GTM communications experience
  • New product launch communications

Key Requirements

  • Solid experience in a CRM, retention, or lifecycle marketing role in a B2C environment
  • Hands-on experience with a major CRM platform
  • Track record of building, executing, and optimising large-scale CRM campaigns
  • Ability to interpret data and turn it into meaningful, actionable insights
  • Strong organisation and attention to detail
  • Collaborative, clear communicator

Work Rights

Not specified

Tailored Resume

Cover Letter