Principal, Workday Marketplace Marketing Lead

Workday

Fully remote
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and implement marketing strategies that drive growth and adoption of its partner-built solutions. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing, and will play a pivotal role in enhancing the value of the Workday Marketplace

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
  • The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of solutions.
  • Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners each quarter.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and implement marketing strategies that drive growth and adoption of its partner-built solutions. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing, and will play a pivotal role in enhancing the value of the Workday Marketplace.

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Co-marketing program execution
  • Funnel optimization and analytics

Nice-to-have

  • Cloud ecosystem co-marketing experience
  • Strong storytelling and writing skills
  • Integrated campaign management
  • Experimentation and conversion optimization
  • Cross-functional collaboration skills

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering pipeline or revenue impact
  • Experience working within technology marketplaces

Work Rights

Not specified

Tailored Resume

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