121 Marketing Lead | Dan Murphy's & Langtons

Endeavour Group

Sydney, Australia
Remote
7+ years crm/digital marketing experience
Lifecycle and trigger program execution
Data-driven channel optimization
This role involves leading the development and execution of multi-channel lifecycle marketing campaigns across Dan Murphy's and Langton's brands

Job Summary

  • This role involves leading the development and execution of multi-channel lifecycle marketing campaigns across Dan Murphy's and Langton's brands.
  • The successful candidate will optimize key customer health metrics such as frequency, churn, and share of wallet to deliver personalized experiences.
  • Employees receive exclusive discounts on Endeavour Group brands including BWS, Dan Murphy's, ALH Hotels, and Woolworths supermarkets.

Matching Summary

This role involves leading the development and execution of multi-channel lifecycle marketing campaigns across Dan Murphy's and Langton's brands.

Skills & Requirements

Must-have

  • 7+ years CRM/Digital marketing experience
  • Lifecycle and trigger program execution
  • Data-driven channel optimization
  • Customer health metrics monitoring
  • Multi-channel customer journey management

Nice-to-have

  • Strong stakeholder collaboration skills
  • Empathetic and collaborative mindset
  • Mentoring junior team members
  • Innovation and curiosity drive
  • High attention to detail

Key Requirements

  • 7+ years CRM/Direct Marketing experience
  • Experience with large-scale customer databases
  • Working knowledge of digital marketing analytics

Work Rights

Not specified

Tailored Resume

Cover Letter