Marketing Spezialist (m/w/d) Cch Tagetik Kampagnen Dach

Wolters Kluwer

Muenchen, Germany
Hybrid
B2b marketing campaign management
Lead generation and customer retention
Marketing automation and analytics tools
In this role you will be responsible for planning, executing, and optimizing integrated marketing campaigns to increase brand visibility and business success in the DACH region

Job Summary

  • In this role you will be responsible for planning, executing, and optimizing integrated marketing campaigns to increase brand visibility and business success in the DACH region.
  • Wolters Kluwer offers hybrid working in the Munich area, flexible working hours, company events, volunteer days, health programs, and extensive e-learning and development opportunities.
  • The company values diversity and inclusion and maintains a fair hiring process that prohibits AI assistance during interviews to ensure authenticity.

Matching Summary

In this role you will be responsible for planning, executing, and optimizing integrated marketing campaigns to increase brand visibility and business success in the DACH region.

Skills & Requirements

Must-have

  • B2B marketing campaign management
  • Lead generation and customer retention
  • Marketing automation and analytics tools
  • Content creation and optimization
  • KPI-driven campaign monitoring
  • Fluent German and English communication

Nice-to-have

  • Experience with AI tools for content creation
  • Interest or experience in data privacy
  • Team collaboration with sales and product management
  • Hybrid work model in Munich area
  • Creative and precise writing skills

Key Requirements

  • Completed degree in marketing, communication or related field
  • Minimum 2 years experience in digital B2B marketing
  • Fluent German (native or business fluent) and English
  • Experience with Salesforce, Marketo, LinkedIn Campaign Manager, Sitecore
  • Analytical mindset and KPI-oriented work
  • Organizational skills and team orientation

Work Rights

Not specified

Tailored Resume

Cover Letter