You will build, own, and lead the CRM strategy across primary and secondary care services, creating an end-to-end B2C CRM and contact strategy
Job Summary
You will build, own, and lead the CRM strategy across primary and secondary care services, creating an end-to-end B2C CRM and contact strategy.
The role involves developing segmentation, personalization, and lifecycle strategies, defining requirements, and leading the implementation of workflows, custom fields, reports, dashboards, and data flows.
Bupa offers a competitive salary, Bupa benefits, flexible working, and a global wellbeing programme called Viva, supporting mental, physical, financial, social, and environmental wellbeing.
Matching Summary
You will build, own, and lead the CRM strategy across primary and secondary care services, creating an end-to-end B2C CRM and contact strategy.
Salary
Competitive; plus Bupa Benefits; Not specified
Skills & Requirements
Must-have
Build CRM from the ground up
Develop segmentation and personalization
Lifecycle and multi-touchpoint strategies
Marketing automation and nurturing
Lead generation and database management
Revenue attribution strategy
Nice-to-have
Stakeholder communication and cross-functional working
Problem solver and solution orientated
Eye for quality in marketing collateral
Work under pressure and adhere to deadlines
Key Requirements
Proven experience building CRM strategy
Strong understanding of segmentation
Experience using CRM systems
Ability to develop prospecting and conversion journeys