The Senior Manager – Shopper is the Franchise’s lead expert on Shopper strategy, channel dynamics, and retail activation, ensuring brand equity translates into strong conversion across retail environments
Job Summary
The Senior Manager – Shopper is the Franchise’s lead expert on Shopper strategy, channel dynamics, and retail activation, ensuring brand equity translates into strong conversion across retail environments.
This role leads the development of shopper strategies grounded in missions, journeys, barriers, and triggers, and develops clear channel strategies across Modern Trade, Traditional Trade, On-Premise, and Digital Commerce.
Key responsibilities include leading shopper marketing and retail activation, fostering cross-functional collaboration, and building shopper and retail capability across Franchise teams and bottlers.
Matching Summary
The Senior Manager – Shopper is the Franchise’s lead expert on Shopper strategy, channel dynamics, and retail activation, ensuring brand equity translates into strong conversion across retail environments.
Skills & Requirements
Must-have
Shopper strategy development
Channel strategy development
Shopper marketing execution
Cross-functional collaboration
Retail activation experience
Nice-to-have
Curiosity about shopper behavior
Enterprise mindset
Influential communicator
Growth mindset
Operational discipline
Key Requirements
7+ years experience
Shopper Marketing experience
Trade Marketing experience
Category Management experience
Commercial Strategy experience
Retail Insights experience
Multi-market or Franchise-level experience preferred