Loyalty & Crm Manager (m/w/d)

ZooRoyal Petcare

Köln, Germany
On-site
Develop loyalty program mechanics
Cross-channel loyalty measures
Data-driven tests and experiments
In this role, you will significantly shape how our Loyalty program further develops and what role it will play in our growing omnichannel business

Job Summary

  • In this role, you will significantly shape how our Loyalty program further develops and what role it will play in our growing omnichannel business.
  • You will coordinate the implementation of new loyalty features, working closely with teams from Marketing, IT, Analytics, and Category Management.
  • As part of the REWE Group, we offer a unique working atmosphere with a strong team, flexible working hours, and opportunities for development.

Matching Summary

In this role, you will significantly shape how our Loyalty program further develops and what role it will play in our growing omnichannel business.

Skills & Requirements

Must-have

  • Develop loyalty program mechanics
  • Cross-channel loyalty measures
  • Data-driven tests and experiments
  • Personalized CRM and loyalty journeys
  • Marketing automation for communication

Nice-to-have

  • Passion for customer loyalty
  • Entrepreneurial thinking
  • Customer-centric perspective
  • Team spirit and collaboration
  • Analytical understanding of KPIs

Key Requirements

  • Experience with CRM and/or Loyalty campaign management tools
  • Familiarity with common loyalty concepts
  • Experience with Power BI and Adobe Analytics is desirable

Work Rights

Not specified

Tailored Resume

Cover Letter