Campaign Manager, Abm & Growth Marketing

Avaya Inc

Remote
$102,000 - $115,000; performance-related bonus; be...
Remote
Account based marketing (abm)
B2b demand generation
Integrated campaign orchestration
Oversees the development and execution of integrated marketing programs designed to generate pipeline and drive revenue within top-tier accounts

Job Summary

  • Oversees the development and execution of integrated marketing programs designed to generate pipeline and drive revenue within top-tier accounts.
  • Partners with vertical SMEs and Sales leadership to identify high-value segments and map buying committee penetration.
  • Develops demand generation initiatives to drive top-of-funnel awareness and fuel bottom-of-funnel conversion and expansion.

Matching Summary

Oversees the development and execution of integrated marketing programs designed to generate pipeline and drive revenue within top-tier accounts.

Salary

$102,000 - $115,000; performance-related bonus; benefits

Skills & Requirements

Must-have

  • Account Based Marketing (ABM)
  • B2B demand generation
  • Integrated campaign orchestration
  • Sales and Marketing alignment
  • Data-driven optimization
  • Cross-functional leadership

Nice-to-have

  • Personalization tools
  • AI tools for workflows
  • Creative 'outside-the-box' activations

Key Requirements

  • 5–7 years of experience in B2B demand generation or growth marketing
  • Fluency in Salesforce, LinkedIn Campaign Manager, and Demandbase
  • Bachelor’s degree in Marketing, Communications, or a related field
  • Currently authorized to work in the United States

Work Rights

Must be authorized to work in the US

Tailored Resume

Cover Letter