Experienced Category Trade Marketing Manager, Centrum & Oral

Hkitcareers

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Centrum & oral brand strategy
Shopper strategies
Annual business plans
Haleon is seeking an Experienced Category Trade Marketing Manager for Centrum & Oral, responsible for developing brand and shopper strategies, overseeing the execution of marketing plans, and enhancing cross-department collaboration. The role requires expertise in category management, channel strategies, and market analysis to drive sales and brand performance

Job Summary

  • Develop Centrum & Oral brand and shopper strategies, creating detailed annual OP business plans and quarterly brand-shopper activation plans, and deploying the plans to channel TMK and field sales force.
  • Based on category knowledge, channel and shopper insight, RTM strategy, develop Centrum and Oral offline channel strategy.
  • Responsible for category E2E business cycle such as annual target setting (31 plan&OP), monthly forecasting (Pre DRM) and quarterly cycle meeting.

Matching Summary

Match Score: 85

Haleon is seeking an Experienced Category Trade Marketing Manager for Centrum & Oral, responsible for developing brand and shopper strategies, overseeing the execution of marketing plans, and enhancing cross-department collaboration. The role requires expertise in category management, channel strategies, and market analysis to drive sales and brand performance.

Skills & Requirements

Must-have

  • Centrum & Oral brand strategy
  • shopper strategies
  • annual business plans
  • quarterly activation plans
  • offline channel strategy
  • 4P strategy development

Nice-to-have

  • deep human understanding
  • trusted science
  • agile, performance-focused culture
  • cross-departmental collaboration

Key Requirements

  • Experienced Category Trade Marketing Manager
  • pharma shopper behaviour
  • calcium category insight
  • route to market strategy

Work Rights

Not specified

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