Segment Marketing Specialist

UMB Financial Corporation

Base: $51,480.00 - $99,330.00; bonus/equity: not s...
Marketing tactics execution
Cross-functional collaboration
Project management
The Segment Marketing Specialist fulfills the strategic marketing needs of assigned lines of business by coordinating marketing tactics collaboratively and cross-functionally

Job Summary

  • The Segment Marketing Specialist fulfills the strategic marketing needs of assigned lines of business by coordinating marketing tactics collaboratively and cross-functionally.
  • This role acts as a project manager, guiding the execution of marketing tactics through various teams and external vendors to meet business strategic objectives.
  • UMB offers competitive and varied benefits including paid time off, 401(k) matching, annual incentive pay, and a comprehensive company-sponsored benefit plan.

Matching Summary

The Segment Marketing Specialist fulfills the strategic marketing needs of assigned lines of business by coordinating marketing tactics collaboratively and cross-functionally.

Salary

Base: $51,480.00 - $99,330.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Marketing tactics execution
  • Cross-functional collaboration
  • Project management
  • Customer event support
  • Marketing initiative tracking
  • Budget tracking

Nice-to-have

  • Understanding segment behaviors
  • Industry trends analysis
  • Competitive landscape awareness
  • Professional Services background
  • Associate wellbeing program

Key Requirements

  • 3+ years of marketing or communications experience
  • Bachelor's degree or equivalent experience
  • Proficiency with Microsoft Office
  • Project management experience
  • Experience with strategic planning process
  • Experience interpreting KPIs and analytics
  • Experience with segmentation in marketing planning
  • Experience with multi-channel marketing

Work Rights

Not specified

Tailored Resume

Cover Letter