Customer Growth Marketing Manager (12 Months Fixed Term)

Woodmac (Wood Mackenzie)

Multiple Locations
**
Customer retention and expansion campaigns
Event and webinar marketing strategy
Demand generation techniques
** Wood Mackenzie is seeking a Customer Growth Marketing Manager for a 12-month fixed-term position focused on increasing customer retention, expansion, and lifetime value through strategic marketing campaigns, particularly utilizing events and webinars. The ideal candidate should have over six years of B2B marketing experience, with a strong focus on events marketing and demand generation, capable of working collaboratively across departments. **

Job Summary

  • This role is focused on strategizing, executing, and optimizing campaigns that drive customer retention, expansion, and lifetime value within a specific vertical, with a strong emphasis on leveraging events and webinars as core growth channels.
  • You'll play a key role in increasing product adoption, driving upsell and cross-sell opportunities, and delivering measurable impact across the existing customer lifecycle.
  • As a key contributor within the growth marketing function, you'll bring a strong events marketing background combined with modern demand generation techniques to maximize ROI from customer events, webinars, and executive engagements.

Matching Summary

Match Score: 75

** Wood Mackenzie is seeking a Customer Growth Marketing Manager for a 12-month fixed-term position focused on increasing customer retention, expansion, and lifetime value through strategic marketing campaigns, particularly utilizing events and webinars. The ideal candidate should have over six years of B2B marketing experience, with a strong focus on events marketing and demand generation, capable of working collaboratively across departments. **

Skills & Requirements

Must-have

  • Customer retention and expansion campaigns
  • Event and webinar marketing strategy
  • Demand generation techniques
  • Cross-functional collaboration
  • Data-driven campaign optimization

Nice-to-have

  • Customer success alignment
  • Modern event marketing techniques
  • Customer health scoring knowledge

Key Requirements

  • Over 6 years of B2B marketing experience
  • Proven track record planning and executing B2B events
  • Familiarity with marketing and CRM tech stacks
  • Excellent project management skills
  • Data-driven mindset

Work Rights

Not specified

Tailored Resume

Cover Letter