Marketing Automation Manager

Workday

Pleasanton, CA, USA
Base: $112,000 - $168,000 usd; bonus/equity: eligi...
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5+ years marketing automation experience
Enterprise-scale marketo instance management
Deep knowledge of salesforce integration
** Workday is seeking a Marketing Automation Manager to enhance its marketing tech stack, particularly focusing on Marketo and AI-driven features. The role emphasizes both strategic oversight and hands-on execution, requiring a candidate with extensive experience in marketing automation and strong problem-solving skills. **

Job Summary

  • The role involves serving as the primary architect for the core Marketo foundation to ensure robust systems and documented processes.
  • You will play a pivotal role in building AI-ready data foundations and blueprinting M&A integrations to support company growth.
  • Workday offers a culture rooted in integrity, empathy, and shared enthusiasm where employees are trusted to take risks and grow.

Matching Summary

Match Score: 75

** Workday is seeking a Marketing Automation Manager to enhance its marketing tech stack, particularly focusing on Marketo and AI-driven features. The role emphasizes both strategic oversight and hands-on execution, requiring a candidate with extensive experience in marketing automation and strong problem-solving skills. **

Salary

Base: $112,000 - $168,000 USD; Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package described on careers page

Skills & Requirements

Must-have

  • 5+ years Marketing Automation experience
  • Enterprise-scale Marketo instance management
  • Deep knowledge of Salesforce integration
  • System architecture for business impact
  • Technical documentation creation

Nice-to-have

  • Passion for AI in MarTech
  • Curiosity for complex system puzzles
  • Experience with Adobe Journey Optimizer
  • Project management certification
  • Global organization background

Key Requirements

  • 5+ years in Marketing Automation or Operations
  • Background managing enterprise-scale Marketo instances
  • Experience mapping data schemas during acquisitions

Work Rights

Not specified

Tailored Resume

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