Sr. Director, Brand Strategy, Menu And Planning

Yum! Brands

Plano, TX, United States
$232,000 - $259,445 annually; bonus eligibility + ...
Hybrid
Brand strategy and customer strategy
U.s. marketing calendar ownership
End-to-end menu strategy and innovation
This role is responsible for shaping the brand strategy, owning the U.S. marketing calendar, and driving the end-to-end menu and innovation pipeline to deliver against business goals

Job Summary

  • This role is responsible for shaping the brand strategy, owning the U.S. marketing calendar, and driving the end-to-end menu and innovation pipeline to deliver against business goals.
  • Key responsibilities include defining brand strategy, owning the marketing calendar, leading menu innovation, leveraging consumer insights, and ensuring financial and franchisee alignment.
  • The position requires leading and developing a high-performing team across Insights, Planning, and Innovation, fostering a culture aligned to Pizza Hut’s values.

Matching Summary

This role is responsible for shaping the brand strategy, owning the U.S. marketing calendar, and driving the end-to-end menu and innovation pipeline to deliver against business goals.

Salary

$232,000 - $259,445 annually; Bonus eligibility and stock-based compensation; Not specified

Skills & Requirements

Must-have

  • Brand strategy and customer strategy
  • U.S. marketing calendar ownership
  • End-to-end menu strategy and innovation
  • Consumer insights and data-driven decisions
  • Franchisee alignment and system economics

Nice-to-have

  • General Manager mindset
  • Bias for action and ownership
  • Influence senior leadership effectively
  • Resilient and adaptable in dynamic environments

Key Requirements

  • 10-12+ years of experience
  • Marketing, Strategy, or related field
  • Experience in QSR, retail, or consumer brands
  • Experience in franchise or multi-unit environment
  • Must attend Plano, TX office 3 days a week

Work Rights

Not specified

Tailored Resume

Cover Letter