Senior Analyst, Marketing Effectiveness And Insights
Dentsu Aegis Network
Singapore, Singapore
Econometric modelling
Advanced excel knowledge
Data collection and analysis
Your role will be to explicate and analyse consumer, business, and media data and to develop models that can quantify the impact of marketing activities on consumer behaviour
Job Summary
Your role will be to explicate and analyse consumer, business, and media data and to develop models that can quantify the impact of marketing activities on consumer behaviour.
In addition, this role will also be poised to develop and implement leading products within the network – excellent for individuals with a thirst of innovation.
This individual will be in an excellent position to be part of a growing team within the network, further developing our offering and ability to drive the network’s data vision.
Matching Summary
Your role will be to explicate and analyse consumer, business, and media data and to develop models that can quantify the impact of marketing activities on consumer behaviour.
Skills & Requirements
Must-have
econometric modelling
Advanced Excel knowledge
data collection and analysis
report writing and delivery
interpreting results for clients
Nice-to-have
innovative with a thirst for knowledge
connect disparate dots
turn ideas into capabilities
passionate about data
Key Requirements
Tertiary qualification in Business, Econometrics, Analytics, Applied Statistics or related discipline
Experience in econometric modelling / SPSS preferred