Director, Corporate Audience Marketing

Elsevier

Not specified; not specified; benefits include hea...
B2b marketing experience in enterprise technology
Go-to-market strategy development for complex solutions
Account-based marketing (abm) expertise
The role leads marketing initiatives for enterprise capabilities to drive awareness and engagement among Corporate R&D Audiences

Job Summary

  • The role leads marketing initiatives for enterprise capabilities to drive awareness and engagement among Corporate R&D Audiences.
  • Candidates must develop integrated campaigns targeting enterprise buyers using account-based marketing and thought leadership strategies.
  • The company offers a healthy work/life balance with wellbeing initiatives, study assistance, and flexible working hours.

Matching Summary

The role leads marketing initiatives for enterprise capabilities to drive awareness and engagement among Corporate R&D Audiences.

Salary

Not specified; Not specified; Benefits include health care plans, pension, and study assistance

Skills & Requirements

Must-have

  • B2B marketing experience in enterprise technology
  • Go-to-market strategy development for complex solutions
  • Account-based marketing (ABM) expertise
  • Experience with senior decision-maker engagement
  • Integrated campaign management across digital channels

Nice-to-have

  • Strong storytelling skills for technical audiences
  • Culture of innovation and accountability
  • Cross-functional collaboration with product teams
  • Change management capabilities
  • Flexible working hours preference

Key Requirements

  • At least 5 years in enterprise technology or SaaS platform marketing
  • Bachelor's degree in Marketing, Business, or related field
  • MBA preferred
  • Proven track record leading successful go-to-market strategies

Work Rights

Not specified

Tailored Resume

Cover Letter