Measurement Implementation Expert, Gtech

Google

Hyderabad, India
Marketing objectives understanding
Measurement study design execution
Conversion lift studies expertise
The role involves developing measurement strategies based on client Marketing Objectives and defining Key Performance Indicators

Job Summary

  • The role involves developing measurement strategies based on client Marketing Objectives and defining Key Performance Indicators.
  • Candidates will design and execute measurement studies such as Conversion Lift studies and Marketing Mix Modeling calibrations.
  • The position requires partnering with Account Executives to interpret results and identify opportunities to increase product adoption.

Matching Summary

The role involves developing measurement strategies based on client Marketing Objectives and defining Key Performance Indicators.

Skills & Requirements

Must-have

  • Marketing Objectives understanding
  • Measurement study design execution
  • Conversion Lift studies expertise
  • Marketing Mix Modeling calibration
  • ROI analysis on media plans

Nice-to-have

  • Client partnership skills
  • Product adoption growth strategies
  • Channel strategy development

Key Requirements

  • Experience with Ads and GeoX platforms
  • Ability to model results and triage to ROI
  • Strong understanding of eligibility criteria

Work Rights

Not specified

Tailored Resume

Cover Letter