This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints
Job Summary
This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints.
The Connection Planning Manager will be leading 2026 full year consumer & shopper engagement from E2E for Taiwan market, including integrated marketing campaign for Fanta and Sprite.
Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
Matching Summary
This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints.
Skills & Requirements
Must-have
Consumer & Shopper Connection Planning
Integrated Marketing Campaigns
Digital and Social Trends Expert
Cross-functional Collaboration
End-to-end Path-to-Purchase Experiences
Nice-to-have
Innovative thinking and business pragmatism
Growth mindset and continuous learning
Curious, empowered, inclusive and agile
Key Requirements
At least 4 years Marketing, media, and leadership experience
Experience with connections, digital marketing, media strategy
Experience in working in consumer and shopper/commercial plans
Experience working in cross-functional teams
Communicating, influence and negotiate across multiple stakeholders