Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets
Job Summary
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
Matching Summary
Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
Skills & Requirements
Must-have
Conduct market research
Oversee product development and design
Set prices and launch new products
Monitor sales performance
Prepare sales forecasts and budgets
Liaise with production and R&D
Design sales campaigns and collateral
Nice-to-have
Analyze domestic and international market trends
Evaluate consumer behavior and competitor activity