Director, Consumer And Shopper Insights And Portfolio Management, Stills
Coca-Cola HBC AG
Shanghai, China
Strategic business analysis
Deep consumer understanding
Innovation & product development insights
The Director will be a core driver of category and brand growth, responsible for translating deep human insights into actionable strategies that fuel brand relevance and long-term business success
Job Summary
The Director will be a core driver of category and brand growth, responsible for translating deep human insights into actionable strategies that fuel brand relevance and long-term business success.
This role involves leading end-to-end analysis, designing research programs to uncover consumer motivations, and driving the consumer insight agenda across the innovation funnel.
The position champions the use of advanced AI tools to modernize research workflows and requires acting as a strategic partner to influence senior stakeholders with insight-driven recommendations.
Matching Summary
The Director will be a core driver of category and brand growth, responsible for translating deep human insights into actionable strategies that fuel brand relevance and long-term business success.
Skills & Requirements
Must-have
Strategic Business Analysis
Deep Consumer Understanding
Innovation & Product Development Insights
Digital Transformation & AI-Driven Insight Activation